This is a sample social media strategy created for a prospective client. Company and owner names have been changed to protect client confidentiality.
The client was a small interior design firm specializing in custom window treatments. This document was distributed in conjunction with a proposal that included detailed pricing and timelines.
In creating this strategy, the industry and local market were researched extensively. Past clients, and local demographics and psychographics were used in order to narrow down the brand's target audience.
As this is a small, owner-run business, budgeting was a factor and all efforts were made to create a plan that fell within organizational budgets.