This sample social media campaign was created as a demonstration of my capabilities.
In creating this campaign, the industry and local market were researched extensively. Past clients, and local demographics and psychographics were used in order to narrow down the brand's target audience. Competitor behavior and successes were also taken into account when determining the tactics to be used as part of this campaign.
As this is a small business, budgeting was a factor and all efforts were made to create a plan that fell within organizational budgets.